Tixserve

Tixserve partnered with Hopewiser to improve the accuracy and reliability of customer data during digital ticket transactions. The collaboration ensured seamless, secure ticket delivery, reduced fraud risks, and strengthened the overall fan experience through more efficient, dependable verification processes.
“As part of our close co-operation with UK and other Government bodies, postcode and address verification was deemed to be a must-have for the safe resumption of events in the Covid era to facilitate contact tracing by health agencies such as the NHS. Tixserve’s investigation into postcode and address validators identified Hopewiser as the stand-out supplier. Since integrating the Tixserve Platform and apps with Hopewiser, the integration has been 100% reliable, resulting in extremely positive feedback from event organisers and ticket holders. Moving forward, validated and clean addresses enable our clients’ marketing teams to manage their marketing spend in a more targeted and efficient manner.”

David McCarthy

CTO, Tixserve

The Situation

Digital ticketing requires precise customer information to guarantee secure delivery and prevent misuse. Incorrect or incomplete address data can lead to failed deliveries, customer frustration, and increased operational costs. Tixserve needed a robust solution to validate and manage customer data in real time.

The Solution

Hopewiser integrated its advanced Address Lookup and Validation technology into Tixserve’s platform. This allowed customers to enter accurate address details quickly and easily during ticket purchase, reducing errors and improving the overall user experience. The solution also ensured compliance with GDPR and other data protection standards.

The Result

  • Improved Data Accuracy: Real-time validation reduced incorrect address entries and delivery failures.
  • Enhanced Customer Experience: Faster, frictionless checkout process for fans purchasing tickets.
  • Operational Efficiency: Lower costs associated with failed deliveries and customer support.
  • Fraud Prevention: Accurate data helped maintain secure ticket distribution.
By partnering with Hopewiser, Tixserve strengthened its digital ticketing platform, delivering a secure, reliable, and user-friendly experience for event organizers and fans alike. This collaboration demonstrates how accurate data management can transform customer engagement and operational performance.

 

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