Guide To The Single Source Of Truth

Single Source of Truth is a simple concept and one that can reap many benefits, but there can be obstacles. So is it worth the effort? To answer this question, we’ve created the perfect guide for you.

Single Source of Truth’ (SSOT) enables you to capture a single version of your customer data and therefore maximise its value to your business.

It addresses a common issue of poor data integration that leads to duplicate customer records across multiple data-silos within an organisation.

When correctly implemented, SSOT can deliver an aggregated data warehouse that delivers a consistent and non-redundant view of your customers, with just one, unique record for each customer that can be accessed across your organisation.

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