Single Source of Truth is a simple concept and one that can reap many benefits, but there can be obstacles. So is it worth the effort? To answer this question, we’ve created the perfect guide for you.

In this this guide, we look at the main data sources that are available, where they come from, what they do and why you should be using them.

Personal data degrades faster than you think. Old data is bad data – it causes problems and incurs cost. Here’s why clean data matters.

Here is your guide to delivering a successful and compliant email marketing campaign.

If you’d like to know more about deduplication techniques and some of the potential pitfalls, download this comprehensive guide.

Your business relies on valuable data collected over many years, but how clean is it and can it be trusted?

Get data fit this year with this free guide and quickly understand the pitfalls of “bad” data.